Customer Relationship Management (CRM). Ein ?berblick

Language: German

Published by GRIN Verlag, 2008

3638920984 / 9783638920988

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Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Campus02 Fachhochschule der Wirtschaft Graz, Sprache: Deutsch, Abstract: "CRM ist eine kundenorientierte Unternehmensphilosophie die mit Hilfe von IT-L?sungen versucht, auf lange Sicht hochwertige Kunden zu akquirieren und profitable Kundenbeziehungen durch ganzheitliche und differenzierte Marketing- Vertriebs- und Servicekonzepte, aufzubauen und zu festigen." De Gewicht in Gramm: 45.

Title
Customer Relationship Management (CRM). Ein ?berblick
Author
Andreas Lackner
Publisher
GRIN Verlag
Publication year
2008
Condition
Neu
Binding
Softcover/Taschenbuch
Language
German
ISBN 10
3638920984
ISBN 13
9783638920988
Item weight
45 grams

Home-set

Mannheim, Germany

5-star seller

AbeBooks seller since April 13, 2026

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Item10 to 12 business days8 to 10 business days
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