Customer Relationship Management In Banking Sector : Customer Relationship Management in Bank Customers' and Bank Employees' Perspective

Language: English

Published by LAP LAMBERT Academic Publishing, 2017

3330335246 / 9783330335240

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Customer Relationship Management (CRM) can help organizations to manage customer interactions more effectively to maintain competitiveness in the present economy. Organizations realized the significance of becoming customer-centric in today's competitive era; they adopted CRM as a core business strategy and invested heavily. CRM is a combination of people, processes and technology that seeks to understand a company's customers. Money has become one of the most important elements in human life. Banks are the ideal places for the transaction and circulation of the money. Because of growing demand banks are now scattered all over India. Banking industry is growing rapidly, India's banking system is the largest one in the world, in terms of number of branches. Now-a-days the banking sector is marked by high customer expectations and technological innovations. CRM is playing a prominent role in day-wise operations of banks.

Seller Inventory # 9783330335240

Title
Customer Relationship Management In Banking Sector : Customer Relationship Management in Bank Customers' and Bank Employees' Perspective
Author
Parthasaradhy Thanneru
Publisher
LAP LAMBERT Academic Publishing
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3330335246
ISBN 13
9783330335240
Item weight
429 grams
Dimensions
220x150x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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