The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management
Language: English
Published by Free Press, 2000
- Hardcover
- Used
Seller: Book Express (NZ), Shannon, New ZealandBook Express (NZ)
AbeBooks seller since February 10, 2021
Condition: Used - Good
£ 3.93
Quantity: 1 available
Add to basketItem description from seller
256 pages. DJ slightly worn Today the hottest new area of marketing is Customer Relationship Management ( CRM) -- the discipline of identifying, attracting, and retaining a company s mo st valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet- expert son, Adam Curry, have written a clear, step-by-step guide to profiting fr om this exploding movement, with strategies that are aimed at the small and medi um-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy- to-understand graphics, he introduces the customer pyramid -- segmented as Top, Big, Medium, and Small -- to help the reader visualize, analyze, and imp rove customer profitability. Success comes to those who follow this three-step C ustomer Marketing Strategy: (1) get new customers into your pyramid; (2) move cu stomers higher into your pyramid; (3) keep the customers in the pyramid. Combini ng practical how-to directives with vital CRM reference information, the book in cludes a case study, InterTech, that allows readers to see customer-focused st rategy in action. The final third of this practical, easy-to-read book is devote d to the Internet. Here Adam Curry introduces the Permission Pyramid and the e-Customer Marketing Pyramid to explain the nature of virtual customer relatio nships and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement cu rrent marketing and sales activities and ends with guidelines to test out the ne w paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasi.…
Seller Inventory # 3968l
- Title
- The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management
- Author
- Jay Curry,Adam Curry
- Publisher
- Free Press
- Publication year
- 2000
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0684839431
- ISBN 13
- 9780684839431
- Dimensions
- 16.7cm x 2.3cm x 24.5cm
- Seller catalogs
- Business
"Synopsis" may belong to another edition of this title.
About the Author
Also in 1991, Curry completed the manuscript for his book on Customer Marketing, which was subsequently published in a number of editions in the Netherlands, England, France, Germany, Italy, and Brazil. His English-language books were published by Kogan-Page in London under the titles Know Your Customers and Customer Marketing: How to Increase the Profitability of Your Customer Base.
"About the title" may belong to another edition of this title.
Book Express (NZ)
Shannon, New Zealand
AbeBooks seller since February 10, 2021
Shipping rates from New Zealand to U.S.A.
| Item | 14 to 45 business days | 14 to 20 business days |
|---|---|---|
| First item | £ 34.01 | £ 55.18 |
Payment methods
Store description
A small friendly online-only bookshop located in Shannon, New Zealand. We try to stock something for everyone, from modern affordable paperback novels through to older and more unusual works.
Specialty
fiction, non-fiction, a bit of everythingSeller's business information
Book Express Ltd
128 Heke Street
Wellington, New Zealand 6035
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Book Express (NZ), Shannon, New Zealand, +64 22 852 6879, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.