The Customer Management Scorecard: Managing CRM for Profit [Illustrated.
Language: English
Published by Kogan Page, 2002
- Hardcover
- New
Condition: New
£ 18.97
Quantity: 1 available
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- Title
- The Customer Management Scorecard: Managing CRM for Profit [Illustrated.
- Author
- Neil Woodcock; Bryan Foss; Merlin Stone
- Publisher
- Kogan Page
- Publication year
- 2002
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0749438959
- ISBN 13
- 9780749438951
- Item weight
- 39 ounces
- Dimensions
- 9x7x1
"Synopsis" may belong to another edition of this title.
About the Author
Neil Woodcock has worked on customer management projects with multi-national companies in Europe, the Far East, South Africa and the USA, specializing in the use of data to plan, implement and analyse strategies and activities. He has co-authored several books, including <i> Up Close and Personal?</i> and <i>Customer Relationship Marketing</i> (both Kogan Page) and is on the editorial board of the Journal of Customer Relationship Management and the Journal of Database Marketing.
<b>Bryan Foss</b> is an independent non-executive director (NED), board level adviser, mentor and Visiting Professor. The majority of his work is in board governance and risk management (including operational, systems and data risks), also Business-to-Business marketing and sales, including international Key Account and partner management, SMB marketing and through-the-value-chain distribution management to employees and consumers. Bryan has a combination of commercial, regulatory, academic and professional roles, he is also an active board mentor for a very wide variety of organisations and individuals.
"About the title" may belong to another edition of this title.
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