Customer Loyalty Programmes and Clubs
Language: English
Published by Taylor & Francis Mär 2002, 2002
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 402.87
Quantity: 2 available
Add to basketItem description from seller
Neuware - In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.…
Seller Inventory # 9780566084515
- Title
- Customer Loyalty Programmes and Clubs
- Author
- Stephan A Butscher
- Publisher
- Taylor & Francis Mär 2002
- Publication year
- 2002
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0566084511
- ISBN 13
- 9780566084515
- Edition
- 2nd Edition
- Item weight
- 816 grams
- Dimensions
- 257x188x23 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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