The Customer Lock-In Playbook : How Businesses Build Loyalty Without Trapping People
Language: English
Published by Mindful Pages, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 30.30
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Most retention advice quietly teaches the same lesson: make it harder to leave. Add friction to cancellation, hide the export button, create bundles customers cannot untangle, and call the result loyalty. But customers can feel the difference between being valued and being managed. The Customer Lock-In Playbook shows how to build staying power the honest way: through usefulness, reliability, and trust, so customers remain because they want to, not because they are trapped. Arvind Solenne breaks down what really drives repeat behaviour - product market fit, service quality, habit formation, switching benefits, and trust protection - and shows how these forces interact. You will learn to spot when switching costs are doing the work your product should be doing, how to design renewal and cancellation experiences that reduce regret, and how to use customer data strategy for personalisation that feels fair rather than creepy. Along the way, you will get practical diagnostic tools and decision lenses you can apply to pricing, onboarding, support, and policy design. This is a book for founders, product and marketing leaders, and customer experience teams who want sustainable customer loyalty without dark patterns. If you are tired of retention tactics that inflate numbers while shrinking goodwill, this playbook will help you replace coercion with clarity, short-term grabs with long-term relationships, and brittle dependence with earned advantage. …
Seller Inventory # 9789309879654
- Title
- The Customer Lock-In Playbook : How Businesses Build Loyalty Without Trapping People
- Author
- Arvind Solenne
- Publisher
- Mindful Pages
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 9309879653
- ISBN 13
- 9789309879654
- Item weight
- 377 grams
- Dimensions
- 229x152x14 mm
"Synopsis" may belong to another edition of this title.
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