Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits

Bejou, David, Ph.D. (EDT); Keiningham, Timothy L. (EDT); Aksoy, Lerzan, Ph.D. (EDT)

ISBN 10: 1138967181 ISBN 13: 9781138967182
Published by Routledge, 2016
Language: English
Condition: New Soft cover

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