Customer Knowledge Management
Language: German
Published by Springer Berlin Heidelberg Jul 2003, 2003
- Hardcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 53.09
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Add to basketItem description from seller
Seller Inventory # 9783540005414
- Title
- Customer Knowledge Management
- Author
- Lutz M. Kolbe
- Publisher
- Springer Berlin Heidelberg Jul 2003
- Publication year
- 2003
- Condition
- Neu
- Binding
- Buch
- Language
- German
- ISBN 10
- 3540005412
- ISBN 13
- 9783540005414
- Item weight
- 641 grams
- Dimensions
- 241x160x22 mm
Dieses Buch beschreibt die prozessorientierte Anwendung von Instrumenten des Knowledge Management auf kundenorientierte Prozesse aus Marketing, Vertrieb und Service. Dazu wird eine Rahmenarchitektur vorgestellt, die Konzepte des Customer Relationship Management mit denen des Knowledge Management integriert. Diese Sicht ermöglicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb und Service, aber auch in internen Leistungsbeziehungen. Die gezeigten Fallstudien dokumentieren die realisierbaren Potentiale aus Geschäfts- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen für das Projektmanagement und ein Ausblick auf zukünftige Herausforderungen abgeleitet. Das dargestellte St. Galler Modell für Customer Knowledge Management basiert auf Praxiserfahrungen und Forschungsarbeiten, die durch Fallstudien namhafter Unternehmen systematisch und fundiert aufbereitet werden.
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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