Customer Knowledge Management: Improving Customer Relationship through Knowledge Application : Approaches to an Improved Customer Relationship Management
Language: English
Published by Springer-Verlag Gmbh, 2011
- Hardcover
- Used
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.…
Seller Inventory # INF1000558189
- Title
- Customer Knowledge Management: Improving Customer Relationship through Knowledge Application : Approaches to an Improved Customer Relationship Management
- Author
- Silvio Wilde
- Publisher
- Springer-Verlag Gmbh
- Publication year
- 2011
- Condition
- Sehr gut
- Binding
- Gebundene Ausgabe
- Language
- English
- ISBN 10
- 3642164749
- ISBN 13
- 9783642164743
- Item weight
- 384 grams
- Dimensions
- 249x164x17 mm
"Synopsis" may belong to another edition of this title.
About the Author
Silvio Wilde studied Human Resource Management and International Project Management at the University of Applied Sciences in Neuss (Fachhochschule für Oekonomie und Management) and currently works as a marketing and sales expert. Thanks to his previous employments at Siemens, AT&S, BASF and Bayer, he can look back on a broad range of experience in different corporate cultures. This also enabled him to gain insights into the close relationship between Knowledge Management and Customer Relationship Management – the research topic of his book. His interests focus on „human capital", companies’ most valuable asset.
"About the title" may belong to another edition of this title.
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