Customer is King: How to Exceed Their Expectations (Virgin business guides)

Craven, Robert

ISBN 10: 0753506882 / ISBN 13: 9780753506882

Published by Virgin Books, 2002

Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Seller Inventory # CHL10576561

Synopsis:

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.

About the Author: Robert Craven is a mentor and consultant who has helped to turn around more than 1,000 companies, showing small businesses how to grow and making larger businesses more nimble. He is a regular contributor to the London Independent, an Associate Fellow at Warwick Business School and author of Kick-Start Your Business.

Bibliographic Details

Title: Customer is King: How to Exceed Their ...
Publisher: Virgin Books
Publication Date: 2002
Binding: Paperback
Condition: Used; Good