Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Wiersema,
ISBN 10: 1888232005 ISBN 13: 9781888232004
Published by Knowledge Exchange, 1996
Used
Hardcover
From
More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
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Synopsis:
Offers ideas for establishing and maintaining close customer relationships, creating innovative and optimal bonds, and avoiding customer service errors to maximize profits
Review:
‘A brilliant concept... a brilliant book’
Tom Peters
‘Customer Intimacy takes the understanding of customer requirements to a new level. Exciting and challenging, it represents a huge payoff for those that get it right’
President of Saturn Corporation (General Motors)
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Customer Intimacy: Pick Your Partners, Shape...
Publisher: Knowledge Exchange
Publication Date: 1996
Binding: Hardcover
Condition: Very Good