Customer Experience Management: How to Design, Integrate, Measure and Lead

Tavsan, Nihat; Erdem, Can

ISBN 10: 1934690953 / ISBN 13: 9781934690956

Published by Tasora Books, 2018

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1934690953I4N00

Synopsis:

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?

About the Author: Nihat Tavsan, PhD.After around a 20-year career as a marketing practitioner and executive, Dr. Nihat Tavsan earned an Executive MBA degree and based his Ph. D. thesis on his cutting-edge "Customer Experience Management" concept. He contributed to the creation of numerous corporate and business level "macro to micro" strategic plans and worked with companies to set them up. Dr. Tavsan has conducted a wealth of research studies on critical components of Customer Experience, such as Customer Retention, Segmentation, Brand Loyalty and Customer Satisfaction. His expertise in Consumer Behavior, Organizational Transformation and Data Science, as well as his development of advanced quantitative and qualitative methods, models and actionable deep algorithms related to Customer Experience Management.Can Erdem, PhD.Dr. Y.Can Erdem, MBA and Ph.D., brings both knowledge and real-time experience to this book. Having participated in over 20 published studies, he has conducted corporate management seminars and taught Customer Relationship Management and Strategy courses. On the practical side, he was a General Manager at General Electric Tradanet A.S and a Sales/Marketing Manager at Fresenius AG for years. AUTHORS HOME: Istanbul, Turkey

Bibliographic Details

Title: Customer Experience Management: How to ...
Publisher: Tasora Books
Publication Date: 2018
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket