Customer Experience Innovation (Hardcover)
Language: English
Published by Emerald Publishing Limited, Bingley, 2018
- Hardcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 60.96
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal customers who happily pay more for their products and services, and then refer them to other customers for free.This book outlines innovative processes used to research, conceive and develop innovations in the CX space for both large and small companies. The challenge is not so much finding out what customers like, as it is remaining apart from the crowd of rivals and copycats.Written as a practical guide for managers with a background in line management, operations, marketing, finance or customer service, this book contains a simple framework with an extensive range of design thinking and creative problem solving tools. Starting with a validation for investing in improving your firm's CX, the book also provides a primer on competitive advantage, the most critical objective of strategic planning. Mastering the book's content creates the potential for any business manager or owner to find a hard-to-copy market advantage and drive their business' growth. This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9781787547872
- Title
- Customer Experience Innovation (Hardcover)
- Author
- Robert Dew
- Publisher
- Emerald Publishing Limited, Bingley
- Publication year
- 2018
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1787547876
- ISBN 13
- 9781787547872
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AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 28.00 | £ 33.30 |
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The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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