Customer Experience in the Context of Omnichannel Retailing : Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey

Nils Fränzel

ISBN 10: 3658475676 ISBN 13: 9783658475673
Published by Springer Gabler, 2025
Language: English
Condition: New Soft cover

Sold by AHA-BUCH GmbH, Einbeck, Germany

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New - Soft cover

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