Customer Encounters on Twitter A Study of Positive Evaluation and Complaint Management on English Corporate Profiles (Paperback)
Language: English
Published by Uniwersytet Jagiellonski, Wydawnictwo, Krakow, 2022
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 45.76
Quantity: 1 available
Add to basketItem description from seller
Paperback. The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction. This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9788323346579
- Title
- Customer Encounters on Twitter A Study of Positive Evaluation and Complaint Management on English Corporate Profiles (Paperback)
- Author
- Anna Tereszkiewicz
- Publisher
- Uniwersytet Jagiellonski, Wydawnictwo, Krakow
- Publication year
- 2022
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 8323346577
- ISBN 13
- 9788323346579
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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