Customer-Driven IT: How Users Are Shaping Technology Industry Growth

Moschella, David

ISBN 10: 1578518652 / ISBN 13: 9781578518654

Published by Harvard Business Review Press, 2003

Seller Inventory # mon0003447390

Synopsis:

This title offers a compelling vision of the shift in the IT landscape led by customers. Moschella's analysis is smart and forward-looking. This will be an important book at the intersection of technology and business strategy. It identifies a major, but not widely understood sea change in the IT landscape: the shift from a supply to a demand-driven industry. It offers ways for the industry to better work with customers to facilitate adoption of new technologies to fuel their future. It also provides specific ways for senior managers, strategists, and investors to profit from this major shift in the information technology landscape.

About the Author: David Moschella has previously served as Sr. Vice President of Research for International Data Corporation and Vice President of Content for MeansBusiness, an innovative e-learning start-up. He serves on several IT advisory groups, including the Merrill Lynch Technology Advisory Board.

Bibliographic Details

Title: Customer-Driven IT: How Users Are Shaping ...
Publisher: Harvard Business Review Press
Publication Date: 2003
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Includes dust jacket.