One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior: Target, Analyze, and Prosper

Language: English

Published by Cengage Learning Emea, 2004

0324301294 / 9780324301298

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Seller: Che & Chandler Versandbuchhandlung, Fürstenberg OT Blumenow, GermanyChe & Chandler Versandbuchhandlung

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Hardcover

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Gebraucht - Sehr gut ungelesen, sehr guter Zustand; Rechnung mit MwSt.; unused/unread, very good condition; -Are you getting the most from your customers ONE CUSTOMER DIVISIBLE, LINKING CUSTOMER INSIGT TO LOYALTY AND ADVOCACY BEHAVIOR shows you how to optimize your customer relationships.You'll explore using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. And you''l learn what information a marketer should gather from and about customers, how to manage it, how to share it, and how to apply it, customer by customer and situation by situation. 240 pp. Englisch.

Seller Inventory # INF1000339745

Title
One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior: Target, Analyze, and Prosper
Author
Michael W. Lowenstein
Publisher
Cengage Learning Emea
Publication year
2004
Condition
Neu
Binding
Gebundene Ausgabe
Language
English
ISBN 10
0324301294
ISBN 13
9780324301298
Item weight
536 grams
Dimensions
231x147x28

Che & Chandler Versandbuchhandlung

Fürstenberg OT Blumenow, Germany

5-star seller

AbeBooks seller since June 17, 2009

Shipping rates from Germany to U.S.A.

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Che & Chandler Versandbuchhandlung

Germany