Customer Data and Privacy: The Insights You Need from Harvard Business Review

Language: English

Published by Harvard Business Review Press, US, 2020

1633699862 / 9781633699861

Series: Book 9 of 29 - HBR Insights

  • Softcover
  • New
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Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issuesand#8212blockchain, cybersecurity, AI, and moreand#8212each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideasand#8212and prepare you and your company for the future.

Seller Inventory # LU-9781633699861

Title
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Author
Harvard Business Review, Christine Moorman, Thomas C. Redman, Timothy Morey, Andrew Burt
Publisher
Harvard Business Review Press, US
Publication year
2020
Condition
New
Binding
Paperback
Language
English
ISBN 10
1633699862
ISBN 13
9781633699861
Series
Book 9 of 29: HBR Insights

Rarewaves USA United

HEBRON, KY, U.S.A.

5-star seller

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