Customer Data Integration : Reaching A Single Version Of Truth
Language: English
Published by Wiley, 2006
- Hardcover
- Used
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- Title
- Customer Data Integration : Reaching A Single Version Of Truth
- Author
- Dyche, Jill; Levy, Evan
- Publisher
- Wiley
- Publication year
- 2006
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471916978
- ISBN 13
- 9780471916970
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
"Synopsis" may belong to another edition of this title.
About the Author
Evan Levy is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's "Ask the Experts" feature.
"About the title" may belong to another edition of this title.
GreatBookPrices
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