Your Customer Creation Equation

Brian Massey

24 ratings by Goodreads

Language: English

Published by Conversion Sciences, 2012

0983330735 / 9780983330738

  • Softcover
  • Used
See all details

Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

4-star seller

AbeBooks seller since March 23, 2026

Softcover

Condition: Used - Good

£ 6.74

 Free Shipping 
Ships within U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka customer creation equations-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a digital conversion lab, and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.…

Seller Inventory # CIN0983330735G

Title
Your Customer Creation Equation
Author
Brian Massey
Publisher
Conversion Sciences
Publication year
2012
Condition
Good
Binding
Paperback
Language
English
ISBN 10
0983330735
ISBN 13
9780983330738

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

Shipping rates within U.S.A.

Item4 to 12 business days3 to 6 business days
First item£ 0.00£ 8.28
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay

Store description

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Specialty

Second Hand - All Genre

Seller's business information

SBYB, Inc.

900 Knell Road
Montgomery, IL U.S.A. 60538