Customer Centricity: Focus on the Right Customers for Strategic Advantage

Peter Fader

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Language: English

Published by Wharton Digital Press, 2012

1613630166 / 9781613630167

Series: Book 4 of 4 - Wharton Executive Essentials

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers.and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Seller Inventory # CIN1613630166G

Title
Customer Centricity: Focus on the Right Customers for Strategic Advantage
Author
Peter Fader
Publisher
Wharton Digital Press
Publication year
2012
Condition
Good
Binding
Paperback
Language
English
ISBN 10
1613630166
ISBN 13
9781613630167
Edition
2nd Edition
Series
Book 4 of 4: Wharton Executive Essentials

World of Books Inc

Montgomery, IL, U.S.A.

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AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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