Customer-Centric AI: Conversational Technologies, Personalization, and Ethical Innovation (Paperback)

Language: English

Published by IGI Global, 2025

9798337365831

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  • New
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Seller: CitiRetail, Stevenage, United KingdomCitiRetail

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Softcover

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Paperback. Artificial intelligence (AI) is transforming how businesses engage with customers, with conversational technologies like chatbots and voice assistants enabling more responsive and personalized experiences. By leveraging data-driven insights, organizations can tailor interactions to individual preferences, enhancing satisfaction and loyalty. However, this shift toward hyper-personalization also raises ethical concerns related to privacy, transparency, and algorithmic bias. Addressing these challenges is essential to fostering responsible innovation that respects user autonomy while maximizing the benefits of AI. As AI continues to evolve, placing the customer at the center of technological development is key to building trust and long-term value in digital interactions. Customer-Centric AI: Conversational Technologies, Personalization, and Ethical Innovation explores the transformative impact of AI on customer engagement, focusing on how technologies are reshaping marketing, service, and personalization strategies. It addresses the ethical implications of AI-driven interactions, highlighting issues of privacy, transparency, and trust in digital environments. Covering topics such as conversational AI, customer service, and social media, this book is an excellent resource for marketing professionals, customer experience and service managers, business leaders and strategists, AI developers, data scientists, graduate and postgraduate students, policymakers, researchers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Seller Inventory # 9798337365831

Title
Customer-Centric AI: Conversational Technologies, Personalization, and Ethical Innovation (Paperback)
Author
Mahwish Zahara
Publisher
IGI Global
Publication year
2025
Condition
new
Binding
Paperback
Language
English
ISBN 13
9798337365831

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

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