Customer-Centered Design; a new approach to Web usability

Chandler, Kreta; Hyatt, Karen

ISBN 10: 0130479624 / ISBN 13: 9780130479624

Published by Prentice Hall PTR, Upper Saddle River, N.J., 2003

About this Item

White octavo, blue spine, xxv, 290 pages, b&w illustrations; 24 cm. This is a practical guide to understanding the Web page design and usability factors needed for an effective eShelf, or online store shelf. Case studies show how principles, techniques and methodologies worked at Web sites such as Amazon, QVC and Outpost. Hewlett-Packard professional books. Web sites -- Design. Extremely mild rubbing to spine head, bright pages, tight binding. Mild spotting (small spots) to front free endpaper and verso of front wrapper, else Near fine.

Seller Inventory # 91543

Bibliographic Details

• Title: Customer-Centered Design; a new approach to Web usability
• Publisher: Prentice Hall PTR, Upper Saddle River, N.J.
• Publication Date: 2003
• Language: English
• ISBN 10: 0130479624
• ISBN 13: 9780130479624
• Binding: Paperback
• Condition: Near fine

About this title

Synopsis

This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.

About the Author

KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.

KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.