Customer Capitalism : The New Business Model for Achieving Increasing Returns in New Market Spaces. This item is unavailable.
Language: English
Published by Brealey Publishing, Nicholas, 1999
- Hardcover
- Used
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Customer Capitalism : The New Business Model for Achieving Increasing Returns in New Market Spaces
- Author
- Vandermerwe, Sandra
- Publisher
- Brealey Publishing, Nicholas
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1857882415
- ISBN 13
- 9781857882414
- Item weight
- 1.003 pounds
- Dimensions
- N/A
The business model of customer capitalism offered in this text aims to activate six positive reinforcing loops, resulting in customer "lock-on", which is where a company becomes a customer's sole or dominant provider on an ongoing basis.
"Synopsis" may belong to another edition of this title.
About the Author
Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.
"About the title" may belong to another edition of this title.
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