Customer Behavior in Online Dating

Language: English

Published by Bod - Books On Demand, 2016

3741223522 / 9783741223525

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Online dating platforms have become an accepted way to find a partner and developed into successful business models. On online dating platforms, a user has different roles: individual with preferences searching for a partner, sender and receiver of messages, and customer being in a contractual relationship with the platform provider. This dissertation examines all these roles of an individual that engages in online dating. The key objective of this dissertation that comprises four research articles is to provide a deeper understanding of customer behavior on online dating platforms by taking a business-related point of view.With this dissertation, Andrea Dechant addresses diverse target groups. Foremost, the findings of this dissertation provide relevant managerial implications for managers of online and mobile dating platforms that are interested in customer retention, customer preferences, and customer behavior. As the results can be transferred to other industries that face churn independent of dissatisfaction, e.g., health or fitness companies, and social networks, this dissertation is also of interest for practitioners and researchers in these fields. Finally, this dissertation provides scientific insights from a researcher's perspective into a topic of great public interest.…

Seller Inventory # 9783741223525

Title
Customer Behavior in Online Dating
Author
Andrea Dechant
Publisher
Bod - Books On Demand
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3741223522
ISBN 13
9783741223525
Item weight
213 grams
Dimensions
210x148x9 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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