The Curve : How Smart Companies Use Freeloaders to Find Superfans
Language: English
Published by Penguin Books, Limited, 2014
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
£ 6.81
Quantity: 1 available
Add to basketItem description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP97137295
- Title
- The Curve : How Smart Companies Use Freeloaders to Find Superfans
- Author
- Lovell, Nicholas
- Publisher
- Penguin Books, Limited
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0670923214
- ISBN 13
- 9780670923212
- Item weight
- 0.489 pounds
- Dimensions
- N/A
The Curve is a new way of doing business and of seeing the world.
In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?
The answer is the Curve.
Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.
With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.
'A neatly forged, comprehensive model any business can lucratively exploit'
-Observer
'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED
+ cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD
With text below reading: FREE EBOOK AVAILABLE NOW
Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London.
@nicholaslovell
www.nicholaslovell.com
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About the Author
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Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 9.72 |
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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Better World Books Marketplace, Inc.
55742 Currant Road
Mishawaka, IN U.S.A. 46545
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