Current Trends and Issues in Internal Communication
Language: English
Published by Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2021
Series: Book 3 of 3 - New Perspectives in Organizational Communication
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
£ 136.87
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. .
Seller Inventory # 471549958
- Title
- Current Trends and Issues in Internal Communication
- Publisher
- Springer, Berlin|Springer International Publishing|Palgrave Macmillan
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3030782123
- ISBN 13
- 9783030782122
- Series
- Book 3 of 3: New Perspectives in Organizational Communication
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication.
This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice."Synopsis" may belong to another edition of this title.
About the Author
Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China.
Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.
"About the title" may belong to another edition of this title.
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