Culture and Consumption II : Markets, Meaning, and Brand Management
McCracken, Grant David
ISBN 10: 025321761X ISBN 13: 9780253217615
Published by Wiley & Sons, Limited, John, 2005
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Soft cover
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5685020-6
Synopsis:
New insights into modern consumer culture by a master critic.
About the Author:
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.
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Bibliographic Details
Title: Culture and Consumption II : Markets, ...
Publisher: Wiley & Sons, Limited, John
Publication Date: 2005
Binding: Soft cover
Condition: Very Good