The Culturally Customized Web Site

Pereira, Arun, Singh, Nitish

ISBN 10: 0750678496 / ISBN 13: 9780750678490

Published by Taylor & Francis Group, 2005

Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Seller Inventory # 55001508-75

Synopsis:

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization―or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

About the Author: Nitish Singh, Arun Perepson

Bibliographic Details

Title: The Culturally Customized Web Site
Publisher: Taylor & Francis Group
Publication Date: 2005
Binding: Soft cover
Condition: Fine