The Cultural Side of Innovation

Language: English

Published by Taylor and Francis Ltd, GB, 2018

1138377481 / 9781138377486

Series: Book 31 of 90 - Routledge Studies in Innovation, Organizations and Technology

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In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion-and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Seller Inventory # LU-9781138377486

Title
The Cultural Side of Innovation
Author
Dany Jacobs
Publisher
Taylor and Francis Ltd, GB
Publication year
2018
Condition
New
Binding
Paperback
Language
English
ISBN 10
1138377481
ISBN 13
9781138377486
Item weight
317 grams
Series
Book 31 of 90: Routledge Studies in Innovation, Organizations and Technology

Rarewaves.com USA

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