As the world grows more connected every day, the need also grows for an updated edition of this classic guidebook to help navigate the ever-expanding cultural mazes of a truly globalized world.
"Coaches all of us on how to live and work more effectively in a world economy that no longer recognizes nor understands borders."
--Nancy J. Adler, S. Bronfman Chair in Management, McGill University
"Peppered throughout with fascinating stories and anecdotes, this book is as entertaining as it is instructive."
--David Ryback, Business to Business magazine
"Highly recommended reading for business people and as a supplemental reading in courses on international business."
--Library Journal