Toward Cross-channel Management: A Comprehensive Guide for Retail Firms
Rudolph, Thomas/ Brunner, Felix
ISBN 10: 3110553899 ISBN 13: 9783110553895
Published by De Gruyter Oldenbourg, 2017
New
Paperback
From
Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 6 January 2003
This specific item is no longer available.
About this Item
Description:
com edition. 84 pages. 9.45x6.69x0.20 inches. In Stock. Seller Inventory # x-3110553899
Synopsis:
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
About the Author:
Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Toward Cross-channel Management: A ...
Publisher: De Gruyter Oldenbourg
Publication Date: 2017
Binding: Paperback
Condition: Brand New
Top Search Results from the AbeBooks Marketplace
Seller Image
Toward Cross-channel Management : A Comprehensive Guide for Retail Firms
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 29702020-n
Seller Image
Toward Cross-channel Management : A Comprehensive Guide for Retail Firms
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 29702020
Stock Image
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar3113020056568
Seller Image
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms (Paperback or Softback)
Published by
de Gruyter Oldenbourg 6/26/2017, 2017
ISBN 10: 3110553899
ISBN 13: 9783110553895
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms. Book. Seller Inventory # BBS-9783110553895
Stock Image
Toward Cross-Channel Management
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # 6666-IUK-9783110553895
Buy New
£ 12.71
£ 15.49 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 10 available
Seller Image
Toward Cross-Channel Management
Published by
De Gruyter Oldenbourg Jun 2017, 2017
ISBN 10: 3110553899
ISBN 13: 9783110553895
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers. 84 pp. Englisch. Seller Inventory # 9783110553895
Seller Image
Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers. Seller Inventory # 9783110553895
Seller Image
Toward Cross-Channel Management | A Comprehensive Guide for Retail Firms
Print on DemandSeller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Toward Cross-Channel Management | A Comprehensive Guide for Retail Firms | Felix Brunner (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2017 | De Gruyter Oldenbourg | EAN 9783110553895 | Verantwortliche Person für die EU: De Gruyter [9], Genthiner Str. 13, 10785 Berlin, orders[at]degruyter[dot]com | Anbieter: preigu Print on Demand. Seller Inventory # 109381291
Stock Image
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9783110553895
Seller Image
Toward Cross-Channel Management
Print on DemandSeller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New digital devices enable consumers t. Seller Inventory # 150237721
Buy New
£ 14.74
£ 42.66 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available