Cross Buying Extended in Multi Partner Bonusprogrammen
Language: German
Published by Gabler Verlag Jun 2009, 2009
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 61.79
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Ein ökonomischer Erfolg von Bonusprogrammen ist im Rahmen des Kundenbeziehungsmanagements bei Unternehmen bisher nicht eindeutig erbracht. Das Zusatzkaufverhalten der Kunden jedoch erhält einen höheren Stellenwert: aufgrund des verbindenden Elements des gemeinsamen Bonussystems konzentrieren Kunden ihr Kaufverhalten auf die Partner des Programms. Heike Papenhoff untersucht die Effekte des erweiterten Zusatzkaufverhaltens, des Cross Buying extended Verhaltens, in Multi Partner Bonusprogrammen. Sie leitet die Einflussgrößen aus ökonomischer Perspektive ab und entwickelt im Rahmen einer zweistufigen Untersuchung ein umfassendes Messmodell. Für die Untersuchung stehen Längsschnittdaten eines der größten deutschen Multi Partner Bonusprogramme zur Verfügung. Die Autorin bestätigt den Einfluss der Treiber Wechselkosten und Attraktivität der Partner. Sie zeigt, dass dem Einlöseverhalten sowie dem Merkmal der Teilnahmedauer der Kunden innerhalb des Bonusprogramms eine bedeutende Rolle hinsichtlich der Beurteilung der positiven Cross Buying extended Effekte zukommt. 248 pp. Deutsch.…
Seller Inventory # 9783834914569
- Title
- Cross Buying Extended in Multi Partner Bonusprogrammen
- Author
- Heike Papenhoff
- Publisher
- Gabler Verlag Jun 2009
- Publication year
- 2009
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3834914568
- ISBN 13
- 9783834914569
- Item weight
- 365 grams
- Dimensions
- 210x148x16 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
| First item | £ 19.71 | £ 19.71 |
Payment methods
- Bank Wire Transfer
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Seller's business information
BuchWeltWeit Ludwig Meier e.K.
Germany
Terms of sale
BuchWeltWeit Inh. Ludwig Meier e.K.
Inhaber: Ludwig Meier
De-Gasperi-Str. 8
51469 Bergisch Gladbach
Deutschland
Tel.: +49(0)22028659300
Fax: +49(0)22028659301
E-Mail: info@buchweltweit.de
Registergericht: Amtsgericht Köln
Registernummer: HRA 28253
Umsatzsteuer-Identifikationsnummer: DE815259907
Wir sind zur Teilnahme an einem Streitbeilegungsverfahren vor einer Verbraucherschlichtungsstelle weder verpflichtet noch bereit.
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If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
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Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
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You shall send back the goods or hand them over to BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
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