Critical Questions in Persuasion Research
Language: English
Published by Cognella Academic Publishing, 2020
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New
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In English.
Seller Inventory # ria9781516591091_new
- Title
- Critical Questions in Persuasion Research
- Author
- Boster, Franklin J; Carpenter, Christopher J
- Publisher
- Cognella Academic Publishing
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1516591097
- ISBN 13
- 9781516591091
- Item weight
- 601 grams
- What constitutes a strong persuasive message, and does it matter?
- How do we adapt persuasive messages to diverse audiences?
- Do persuasive messages have side effects?
- How can we manage the buzz?
- How can we maintain attitude change?
- Can a persuasive message be counterproductive?
- How can we encourage resistance to persuasion?
- To what extent does action follow from attitudes?
By focusing on how various disciplines deal with the big controversies in the persuasion process, students gain an understanding not only of key ideas and theories, but how the ideas and theories fit together in a meaningful whole. By framing persuasion as a series of critical questions, students learn that social science is a dynamic and exciting way in which to study persuasion.
Critical Questions in Persuasion Research is an ideal textbook for courses with focus on persuasion, communication, and human behavior.
"Synopsis" may belong to another edition of this title.
About the Author
Christopher J. Carpenter (Ph.D., Michigan State University) is an associate professor in the Department of Communication at Western Illinois University. He has produced more than 60 journal articles, book chapters, and published conference proceedings in Human Communication Research, Journal of Communication, and Health Communication, among others.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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