Critical Marketing
Language: English
Published by John Wiley and Sons Inc, US, 2008
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 16.74
Quantity: 2 available
Add to basketItem description from seller
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
Seller Inventory # LU-9780470511985
- Title
- Critical Marketing
- Author
- Mark Tadajewski
- Publisher
- John Wiley and Sons Inc, US
- Publication year
- 2008
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470511982
- ISBN 13
- 9780470511985
- Item weight
- 742 grams
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
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