Critical Marketing: Issues in Contemporary Marketing
Language: English
Published by John Wiley & Sons Inc, 2009
- Softcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
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Add to basketItem description from seller
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784. . 2009. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780470511985
- Title
- Critical Marketing: Issues in Contemporary Marketing
- Author
- Tadajewski
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2009
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470511982
- ISBN 13
- 9780470511985
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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