How to Do Critical Discourse Analysis: A Multimodal Introduction
Language: English
Published by SAGE Publications Ltd, 2012
- Softcover
- Used
Seller: Greener Books, London, United KingdomGreener Books
AbeBooks seller since October 31, 2007
Condition: Used - Very good
£ 34.72
Quantity: 1 available
Add to basketItem description from seller
**SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Seller Inventory # 5192369
- Title
- How to Do Critical Discourse Analysis: A Multimodal Introduction
- Author
- David Machin and Andrea Mayr
- Publisher
- SAGE Publications Ltd
- Publication year
- 2012
- Condition
- Used; Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0857028928
- ISBN 13
- 9780857028921
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University
"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University
How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?
This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.
With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
"Synopsis" may belong to another edition of this title.
About the Author
David Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University. He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights. His books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field.
Andrea Mayr is currently Associate Professor in Media and Communication at Zayed University, UAE, where she works in the fields of Critical Discourse Analysis and Multimodality, with a particular focus on crime and deviance, social exclusion and (digital) media activism. In her widely used books and peer-reviewed journal articles she applies mostly linguistic methods to the study of multimodal communication, such as in Language and Power (2019).
"About the title" may belong to another edition of this title.
Greener Books
London, United Kingdom
AbeBooks seller since October 31, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 21 business days | 14 to 21 business days |
|---|---|---|
| First item | £ 20.00 | £ 20.00 |
Payment methods
Store description
Greener Books is an enterprise with a particular passion for supporting the environment and sustainability! Our dedicated Customer Care Team are here to assist with your requirement. We believe in equitable and exceptional service to our customers.
Specialty
Text Books, Softcovers, Hardcovers, Used BooksSeller's business information
Greener Books Limited
60 Coronation Road, Park Royal
London, United Kingdom NW10 7PX
Terms of sale
Greener Books endeavours to provide each and every customer with an excellent
shopping experience, backed by our satisfaction guarantee.
* Greener Books Ltd
* P O Box 473, London NW10 7LZ
* customercare@greenerbooks.co.uk, Tel. 07415 427308
* Greener Books Ltd, P O Box 473, London NW10 7LZ
* Company Reg. 06280306, Vat. GB919249889
* Company Rep: Tina Adams
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Greener Books, London, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders are usually shipped within 24 hours of confirming sale. Shipping costs are based on books
weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact
you to let you know extra shipping is required.