Crisis Communication in the Global Arena
Language: English
Published by LAP LAMBERT Academic Publishing Feb 2011, 2011
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 43.28
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The Cartoon Crisis of 2005 and 2006 provoked an international crisis, where 'freedom of expression' was pitted against 'respect for religious believes'. However, in the midst of this central debate, Arla Foods faced the challenge to communicate with angry stakeholders on all sides. The Danish-Swedish cooperative was thereby involved in one of the most intense crisis situations on record. The crisis showcased the communication challenges during a complex, ambiguous and unpredictable intercultural crisis. This book offers an overview of contemporary crisis communication theory and the ongoing critiques and debates. An in-depth case study of Arla will provide an insight in the multifaceted communication demands the company faced during the Cartoon Crisis. Arla's communication efforts during this crisis are analyzed and measured up against current crisis communication literature, whereafter implications for managers working in international companies are offered, with the goal of providing managers with the tools necessary to make informed communication choices during an intercultural crisis. 92 pp. Englisch.…
Seller Inventory # 9783844308365
- Title
- Crisis Communication in the Global Arena
- Author
- Wouter van Doesum
- Publisher
- LAP LAMBERT Academic Publishing Feb 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3844308369
- ISBN 13
- 9783844308365
- Item weight
- 155 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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