Creativity Unlimited : Thinking Inside the Box for Business Innovation
Language: English
Published by Wiley Jul 2009, 2009
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 41.04
Quantity: 2 available
Add to basketItem description from seller
Neuware - Creativity is not about taking chances, it is about ascertaining success. In Creativity Unlimited , you will learn that creativity is not about being crazy, and that creative breakthroughs are not exceptions to the rule. The rule is that creativity leads to success. Based on research and documentation of thousands of companies, Micael Dahlén shows how and why creativity is fundamental to success.Creativity Unlimited is not so much about how other companies and people have been creative, as it is about how you yourself and your company can be creative. All winners train hard, and it is up to you to train your way to creativity.Remember that Einstein had a surprisingly small brain.'Micael Dahlén has skillfully crafted a masterpiece that should be carefully read and digested by all new and seasoned executives alike. Through interweaving current knowledge about product innovation, branding, psychology and evolutionary biology, this book will challenge your thinking about creativity and the product innovation process and if implemented as intended, will no doubt enhance the impact of your product development efforts. Highly recommended.'James H. Leigh, Texas A&M University'Micael Dahlén shows with his book Creativity Unlimited not only what creativity is about but also relates creativity to our daily work as managers in both being creative and building up creativity in our own organisation. I personally found Micael's book very valuable for my own work. It gives me a lot of practical hints how to develop my and my teams' creative power.'Dr Jens Effenberger, Volkswagen Light Commercial Vehicles, Hanover, Germany, Director International Sales.…
Seller Inventory # 9780470770849
- Title
- Creativity Unlimited : Thinking Inside the Box for Business Innovation
- Author
- Micael Dahlen
- Publisher
- Wiley Jul 2009
- Publication year
- 2009
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0470770848
- ISBN 13
- 9780470770849
- Item weight
- 568 grams
- Dimensions
- 179x179x30 mm
The book is structured around three key steps:
- Expanding the box: so that the pieces of the puzzle in it can move around more freely
- Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones
- Shaking the box: so that the pieces fall into new places and form new patterns.
The book shows that anybody can be creative.
The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
"Synopsis" may belong to another edition of this title.
About the Author
Micael Dahlén is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.
"About the title" may belong to another edition of this title.
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