Creativity Unlimited
Language: English
Published by John Wiley & Sons, 2008
- Hardcover
- New
Condition: New
£ 30.68
Quantity: Over 20 available
Add to basketItem description from seller
It s welcome relief to come across a book on innovation that isn t full of whacky images and exclamation marks. (Management Today, November 2008) .rewarding.should inspire new innovators and help those already engaged in the process to pick a path thr.
Seller Inventory # 556558224
- Title
- Creativity Unlimited
- Author
- M Dahlen
- Publisher
- John Wiley & Sons
- Publication year
- 2008
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 0470770848
- ISBN 13
- 9780470770849
- Dimensions
- 2.7 x 17.6 x 17.7
The book is structured around three key steps:
- Expanding the box: so that the pieces of the puzzle in it can move around more freely
- Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones
- Shaking the box: so that the pieces fall into new places and form new patterns.
The book shows that anybody can be creative.
The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
"Synopsis" may belong to another edition of this title.
About the Author
Micael Dahlén is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 26 to 60 business days | 26 to 60 business days |
|---|---|---|
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