Creativity, Innovation and the Fourth Industrial Revolution : The Da Vinci Strategy
Language: English
Published by Routledge, 2024
Series: Book 86 of 107 - Routledge Focus on Business and Management
- Softcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
£ 23.45
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- Title
- Creativity, Innovation and the Fourth Industrial Revolution : The Da Vinci Strategy
- Author
- Johannessen, Jon-arild
- Publisher
- Routledge
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1032371838
- ISBN 13
- 9781032371832
- Series
- Book 86 of 107: Routledge Focus on Business and Management
The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels. Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change. The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution.
In light of the increasing levels of innovation being experienced in society around us, Creativity, Innovation and the Fourth Industrial Revolution: The da Vinci Strategy offers an organizational theory that can be applied in the Fourth Industrial Revolution. This book will be of interest to researchers, academics, and students in the fields of leadership, strategy, and technology and innovation management.
"Synopsis" may belong to another edition of this title.
About the Author
Jon-Arild Johannessen is a Professor of Leadership at Kristiania University College, Oslo, Norway.
"About the title" may belong to another edition of this title.
GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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