One Up: Creativity, Competition, and the Global Business of Video Games
Van Dreunen, Joost
ISBN 10: 0231197527 ISBN 13: 9780231197526
Published by Columbia Business School Publishing, 2020
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What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?
One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
About the Author: Joost van Dreunen is an investor and strategic advisor to start-ups and financial funds active in video games. Previously, he was cofounder and CEO of SuperData Research, a games market research firm acquired by Nielsen in 2018, and he teaches at New York University’s Stern School of Business.
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Title: One Up: Creativity, Competition, and the ...
Publisher: Columbia Business School Publishing
Publication Date: 2020
Binding: Hardcover
Condition: New
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One Up: Creativity, Competition, and the Global Business of Video Games
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ISBN 10: 0231197527
ISBN 13: 9780231197526
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One Up: Creativity, Competition, and the Global Business of Video Games
Published by
Columbia Business School Publishing October 2020, 2020
ISBN 10: 0231197527
ISBN 13: 9780231197526
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One Up: Creativity, Competition, and the Global Business of Video Games
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ISBN 10: 0231197527
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One Up: Creativity, Competition, and the Global Business of Video Games
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ISBN 10: 0231197527
ISBN 13: 9780231197526
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One Up: Creativity, Competition, and the Global Business of Video Games
Published by
Columbia Business School Publishing, 2020
ISBN 10: 0231197527
ISBN 13: 9780231197526
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One Up: Creativity, Competition, and the Global Business of Video Games
Published by
Columbia Business School Publishing, 2020
ISBN 10: 0231197527
ISBN 13: 9780231197526
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One Up: Creativity, Competition, and the Global Business of Video Games
Published by
Columbia Business School Publishing, 2020
ISBN 10: 0231197527
ISBN 13: 9780231197526
Used
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One Up: Creativity, Competition, and the Global Business of Video Games
Published by
Columbia Business School Publishing, 2020
ISBN 10: 0231197527
ISBN 13: 9780231197526
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One Up: Creativity, Competition, and the Global Business of Video Games
Published by
Columbia Business School Publishing, 2020
ISBN 10: 0231197527
ISBN 13: 9780231197526
Used
Hardcover
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.0231197527.G