Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.
This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
All book royalties will be donated to the Inspire Genius Foundation, a charity dedicated to inspiring young adults to find their own route to success.
Chris Griffiths is a world-leading expert on creativity and innovation.
His books have been published in 20 languages, and The Creative Thinking Handbook was selected by Forbes as one of the best books to "get your creative juices flowing." Millions of individuals use his tools and techniques to become more productive.
Melina Costi is a professional business writer with a background in marketing management, based in Cheshire, UK. She is co-author of GRASP the Solution (with Chris Griffiths), which reached #2 on the Amazon UK business chart; and The Positive Leader (with Jan Mühlfeit, former Microsoft Europe Chairman).
Besides her writing work, she provides academic support services for adult students with learning difficulties and disabilities.