Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs [Paperback] Ken Kocienda
Language: English
Published by PAN MACMILLAN U.K, 2018
- Softcover
- Used
Seller: Equipment for Living, Aliquippa, PA, U.S.A.Equipment for Living
AbeBooks seller since October 26, 2025
Condition: Used - Very good
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Add to basketSeller Inventory # EBV.1529004713.VG
- Title
- Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs [Paperback] Ken Kocienda
- Author
- Ken Kocienda
- Publisher
- PAN MACMILLAN U.K
- Publication year
- 2018
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1529004713
- ISBN 13
- 9781529004717
An insider's account of Apple's creative process during the golden years of Steve Jobs.
'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.'
Adam Grant
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
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Equipment for Living
Aliquippa, PA, U.S.A.
AbeBooks seller since October 26, 2025
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Equipment for Living is a socially conscious bookstore located in Aliquippa, Pennsylvania. More than just a retail business, we define ourselves as "a business with a conscience" - committed to fostering community development, meaningful employment, and urban revitalization in Western Pennsylvania. OUR MISSION: Equipment for Living operates on the belief that responsible entrepreneurship can be a powerful force for positive change. We provide valuable retail services while creating meaningful work opportunities that serve as sites of training and mentoring. Our Youth Employment Initiative specifically targets local residents aged 16-25, offering employment, skill development, and guidance during the critical transition from youth to adulthood. We measure success not just in profits, but in empowering our employees to pursue their career aspirations and life goals - even when that means moving on to other opportunities. OUR STORY: Founded in 2008 and opening our physical storefront in 2012 after extensive community-led renovations, Equipment for Living has grown from an online book venture into a cornerstone of Aliquippa's revitalization efforts. We've deliberately chosen to establish our business in this former steel town, recognizing that true community poverty isn't just about lacking economic resources - it's about lacking opportunities, connections, education, and hope. OUR INVENTORY: Equipment for Living offers a refreshingly different retail experience from typical chain bookstores. While big-box stores stock only high-demand, profitable bestsellers in predictable arrangements, we curate a wide and constantly evolving selection that reflects the unique character of our community. Our diverse inventory includes books across all genres and eras, audiobooks, CDs, DVDs, VHS tapes, vinyl records, and video games. We embrace the philosophy that "if you only read the books that everyone else is reading, you can only think what everyone else is thinking." While we may not always have the latest bestseller in stock, we guarantee a carefully selected range of high-quality products you won't easily find elsewhere - true equipment for living a rich, thoughtful life.…
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