Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Language: English
Published by Pan, 2019
- Softcover
- Used
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
AbeBooks seller since November 14, 2005
Condition: Used - As new
£ 4.57
Quantity: 1 available
Add to basketItem description from seller
Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
Seller Inventory # rev6906182942
- Title
- Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
- Author
- Kocienda, Ken
- Publisher
- Pan
- Publication year
- 2019
- Condition
- Like New
- Binding
- paperback
- Language
- English
- ISBN 10
- 152900473X
- ISBN 13
- 9781529004731
- Item weight
- 220 grams
‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical Candor
A Wall Street Journal bestseller.
An inside account of Apple's creative process during the golden years of Steve Jobs.
'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'
Adam Grant, bestselling author of Originals
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
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About the Author
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WeBuyBooks
Rossendale, LANCS, United Kingdom
AbeBooks seller since November 14, 2005
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