- Softcover
- Used
Condition: Used - As new
£ 5.21
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Add to basketItem description from seller
: En este libro, Jerry Hirshberg, fundador y presidente de Nissan Design International (NDI), comparte su experiencia como líder del centro neurálgico de la innovación automotriz. Revela su estrategia para diseñar una organización en torno a la creatividad. A través de anécdotas del mundo real y la historia de la génesis de NDI, Hirshberg ilustra once estrategias interconectadas que llegaron a definir la prioridad creativa de NDI. Este libro es una narrativa convincente, una rica fuente de experiencia práctica y una colección de ideas innovadoras que pueden ayudar a tu negocio a realizar su función más vital. EAN: 9780887309601 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Creative Priority Autor: Jerry Hirshberg Editorial: HARPERCOLLINS Idioma: en Páginas: 288 Formato: tapa blanda.
Seller Inventory # Happ-2023-06-20-4b93b79d
- Title
- The Creative Priority
- Author
- Jerry Hirshberg
- Publisher
- HARPERCOLLINS
- Publication year
- 1999
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0887309607
- ISBN 13
- 9780887309601
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
"Synopsis" may belong to another edition of this title.
About the Author
Born in Cleveland, Ohio in 1939, Mr. Hirshberg has spent a lifetime dealing with the creative process. Along with being a designer, he is a consummate painter and classical musician. He scored one of his earliest creative successes with the rock-and-roll hit 'Sparkling Blue, ' adopting the stage name Jerry Paul, and was the occasional opening act for such singers as Bobby Rydell, Fabian and Frankie Avalon. He studied Mechanical Engineering at Ohio State University and graduated with honors in Design from the Cleveland Institute of Art, with further study in Europe on a Mary C. Page Fellowship.
He has served on the Board of Trustees for the Cleveland Institute of Art, the San Diego Museum of Contemporary Art, the Board of Advisors for the Graduate School for Pacific and International Studies at UCSD and the Mayor's Growth Management Task Force for San Diego. He has been a member of the Design Arts Panel for the National Endowment for the Arts in Washington, D.C., and was a member of a select group of the country's leading designers invited to Little Rock, Arkansas to consider the implications of Design for the American economy. He chaired the national IDEA Awards program co-sponsored by Business Week and the Industrial Design Society of America, of which he has served as a national director.
Mr. Hirshberg has lectured at such universities as Harvard, Berkeley, Stanford, UCLA and Brown, many of which now teach the principles he and his colleagues developed at NDI. He has also addressed a broad variety of professional organizations and audiences worldwide, and has been the subject of several documentary films and television specials in Europe, for PBS in America, and for British television. He speaks on a wide variety of subjects ranging from design and automobiles to public art and creativity in business. He has even addressed the application of his ideas on creative thinking to leading police departments.
The father of sons Eric, a graphic design and advertising executive, and Glen, a writer and teacher, he works and lives with his wife Linda, a Ph.D. Clinical and Organizational Psychologist and President of Applied Behavioral Systems, in Del Mar, California.
"About the title" may belong to another edition of this title.
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| Item | 11 to 14 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 10.13 | £ 16.89 |
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