The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
Language: English
Published by WH Allen, 2018
- Softcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
AbeBooks seller since January 23, 2023
Condition: Used - Good
£ 4.23
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Add to basketItem description from seller
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
Seller Inventory # BSM.1AZQ8
- Title
- The Creative Curve: How to Develop the Right Idea, at the Right Time [Paperback] [Jun 14, 2018] Allen Gannett
- Author
- Allen Gannett
- Publisher
- WH Allen
- Publication year
- 2018
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0753548739
- ISBN 13
- 9780753548738
A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.
We’ve been told a lie about the nature of creativity.
We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work.
New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.
Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.
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Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
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