Creative Advertising
Pricken, Mario
ISBN 10: 0500287333 ISBN 13: 9780500287330
Published by Thames & Hudson, 2008
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Paperback
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0500287333I4N00
Synopsis:
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
About the Author: Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
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Bibliographic Details
Title: Creative Advertising
Publisher: Thames & Hudson
Publication Date: 2008
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition