Creative Advertising: Ideas and Techniques from the World's Best Campaigns. This item is unavailable.
607 ratings by Goodreads
Language: English
Published by Thames & Hudson, 2004
- Softcover
- Used
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Softcover
Condition: Used - Very good
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- Title
- Creative Advertising: Ideas and Techniques from the World's Best Campaigns
- Author
- Mario Pricken
- Publisher
- Thames & Hudson
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0500284768
- ISBN 13
- 9780500284766
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
"Synopsis" may belong to another edition of this title.
Review
"Be warned. Creative Advertising is more than just a nice-to-look-at, easy-to-flip-through coffee-table book....Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising."
"About the title" may belong to another edition of this title.
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