Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Mario Pricken

ISBN 10: 0500287333 / ISBN 13: 9780500287330

Published by Thames and Hudson Ltd, 2008

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising. Seller Inventory # CIN0500287333G

Synopsis:

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

About the Author: Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.

Bibliographic Details

Title: Creative Advertising: Ideas and Techniques ...
Publisher: Thames and Hudson Ltd
Publication Date: 2008
Binding: Paperback
Condition: Good
Edition: 2nd Edition